Manager & Digital Marketing Consultant
Aida Guerra is a MarComm professional, with more than 10 years of combined experience in Digital Marketing, Internal and External Communications, Public Relations and Journalism.
She specializes in all aspects of Digital Marketing: web content writing, copywriting and copy-editing, Social Media management, websites building and maintenance (Informative and E-Commerce), Search Engine Optimization, Email Marketing (email blasts or e-newsletters), Search Engine Marketing (online paid advertising campaigns), as well as defining and monitoring Key Performance Indicators using different metric tools.
In Mexico, Aida Guerra worked as business journalist in the Business and Finance Section of "El Universal", the most important newspaper in the country with more than 110 years of existence. Some of her articles were featured in the First Pages of the printed version, as well as in the National and Business and Finance sections first pages.
Also, worked as Editor of the Business Magazine: Management Today in Spanish, where she helped in the redesign of the entire magazine and added new sections.
At CONOCER, an Agency of the Ministry of Public Education in Mexico, she was responsible for the External and Internal Communications, Digital Marketing and Public Relations Plans. She participated in different projects: the creation and management of the social media accounts, new sections for the website and a weekly internal newsletter.
In 2014, she founded the online entrepreneurs and business e-magazine: TheVisionariesMedia.com, where currently she also writes about interesting businesses and entrepreneurs, start-ups, and includes digital marketing management advice, new technologies and other interesting topics.
Aida Guerra holds a Master's Degree in Business Administration from UNAM University, and a Bachelor's Degree in Communication Sciences from the ITESM University, two of the most prestigious educational institutions in Mexico.
She is certified in Google Analytics and Google Adwords (Search Advertising and Fundamentals). See here Google Profile.