Your copy should promote not only your products or services, but your organization’s core values, philosophy and vision.
It is crucial that your copy is consistent and aligned in all your Marketing, Public Relations and Communication strategies, as well as your website. Plus, a compelling web content is extremely effective to boost your rank on search engines results.
Each business has its own tone and voice; finding those key elements to give a unique personality to your company’s narrative is not always simple, but with practice and a lot of A/B testing you will build confidence and construct a copy that is clear and gives direction to your entire business.
By Aida Guerra, Founder & Digital Marketing Consultant, firstname.lastname@example.org