Online Public Relations Services
Online Public Relations are a powerful brand-building tool!
"Building up a good corporate image and having a strong impact on public awareness is the aim of any Public Relations Plan". (Kotler; 2002)
ANIMA CREATIVE offers Online Public Relations services to achieve greater brand exposure and help our clients to position as industry experts and leaders of opinion.
Pitching to the media is an art. We have experience from the other side of the desktop and understand the journalistic profession, the information requirements, operating a news desk and editorial practices.
We reach out to key journalists and bloggers, which presently have become true leaders of opinion on the Internet, with thousands of followers who trust their reviews of products and services.
- Development and implementation of the Public Relations Plan.
- Crafting your Electronic Press Releases and Electronic Media Kits.
- Dissemination of Press Materials (via direct messages and online distribution services - free and paid options are available).
- Identify traditional and online key journalists, bloggers and other online influencers.
- Story pitching
- Interviews coordination.
- Media Clipping and Monitoring
- Project measurement and evaluation (written report).
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Other services available:
- Event Management - Product or Brand launch events, News Conferences, Press Tours, Store Opening. Includes: invitations crafting, post-event reviews.
- Link Baiting - Is the process of giving away a product or a service in order to generate reviews, mentions or comments from bloggers and top sites.
- Media Training
- Online Reputation Management
- Community outreach
- Crisis Management