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Tag: digital marketing

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A quick guide to the most popular Content Management Systems (CMS) to build your business’ website

With all the options available which one should you pick for your project?
The answer is not simple and will require you to do some research on the different systems available. Here I offer you a synthesized guide, based on the most common questions I receive, as well as my own experience developing websites.

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Consider using Affiliate Marketing as part of your Digital Marketing Mix to promote your Business

Affiliate Marketing (also known as performance-based marketing) is one of the most cost-effective strategies to bring in new clients. Because you will pay only when traffic towards your website converts into real transactions (buying a product, filling a contact form, signing up to your newsletter, downloading an e-book, etc.) you […]

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#TurnMeOn Campaign – What’s going on with Instagram?

Since mid-March when Instagram announced is testing a change in its algorithm that will modify the way information is presented, by showing photos and videos based on the likelihood the user will be interested on them, instead of chronological order, Intagram stars and brands began to worry and are pushing […]